Journal of Peking University (Health Sciences)

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18 April 2009, Volume 41 Issue 2

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Select Validation of the integration of health belief model and planned behavior theory

SUN Xin-ying;GUO Yan;SUN Jing

2009, (2): 129-134. PMID: 19377616

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Objective:To establish and validate a new model of health belief model(HBM) combined with theory of planned behavior(TPB). Methods: Path analysis was applied to set up a new model predicting ironfortified soy sauce consumption behavior using baseline survey data among women in rural and urban areas in Beijing, and the model was validated in followup survey. Results: It was proved that health values had powerful direct effect on behavior identity and had relatively strong direct effect on attitudes towards behavior; behavior identity had strong effect on behavior barriers, mostly in a direct way, and on behavior intention in a direct or indirect way; control belief was an important external factor influencing behavior intention; behavior intention was the most direct and most important one of factors influencing actual behavior; and convenience to buy was an important external factor influencing actual behavior. Conclusion: The integrated model of TPB and HBM explains behavior better and may be attempted in other similar researches.

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Sponsor: Peking University
Editor-in-Chief: ZHAN Qi-min
Executive Editor-in-Chief: ZENG Gui-fang
Editing and Publishing: Editorial Department of Journal of Peking University (Health Sciences)
ISSN: 1671-167X
CN: 11-4691/R

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